This website aims:
Introducing veganism as a healthy lifestyle followed by millions of people across the globe.
Shedding light on environmental issues (such as climate change, etc…) that are aggravating over the years due to the increasing demand for animal industry.
Create an Arabic content and a platform dedicated for the Arab vegans or those interested in veganism, that would help them communicate and allow them to express their opinions and share their experiences.
Expand the network of supporters of veganism, environment, and animal rights advocates in North Africa and the Middle East.